because science

buggison [click to embiggen]

I’m sure they thought about it really hard, though.

Transcript:

Mr Bugg stands with a hand to his chin, eyes huge and round as he watches … something … happening in the air in front of him. Mrs Bugg is shrugging her shoulders; she’s got nothing.

The text reads: “Febuggary 13, 1880: Thomas Buggison observes the Buggison Event … and no bugg knows what it mneans.”